Watch a Pizza Hut Box Become a Movie Projector

Pizza Hut has given “dinner and a movie” a whole new meaning. In Hong Kong, the pizza chain is placing its pizzas in specially designed boxes that transform into mock movie projectors. And each box comes with a movie, courtesy of a movie download via a QR code. There are four different boxes, each appealing to a different taste in movies, There’s “Fully Loaded” for action fans, “Slice Night” for horror buffs, “Hot & Ready” for hopeless romantics, and “Anchovy Armageddon” for science-fiction freaks. TheVerge.com posted more on this appealing advertising concept.

The boxes were designed by Ogilvy Hong Kong with a perforated, pop-out hole on the side of the box. They come with a special pizza table that gets used as the projector’s lens. By slipping the lens into the pop-out hole, pizza patrons can use the pizza table’s legs to hold up their smartphone in the box. Then, they can download the movie to their smartphones and its display can be enlarged on a wall to view the film while they feast.

Watch Pizza Hut’s contraption in action!

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