Rooftop QR Codes Aim To Infiltrate Google Maps

One Texas firm is offering a sneaky service that would place QR codes on a company’s roof in order to grant them free advertising on Google Maps. Mashable.com described Phillips & Co.’s devious deed.

The company has begun offering a “space-accessible-profile” to any organization looking to raise their profile. To accomplish this, an organization can pay Phillips & Co. to create a QR code and install it on their rooftop. These codes can be read by Google Earth, which would allow mobile users to access dynamic marketing programs, digital coupons, videos, and other content while viewing the organization’s geographical location. As a bonus, the codes would also show up on Google Maps to maximize exposure.

While this QR code marketing idea is currently making news, it would take nearly a year for the code to appear on Google Earth. But for free access through the Google Earth app that has been downloaded by one billion people, good things may be worth waiting for.

To learn digital strategies to make the most of your marketing, contact MDG.

MDG, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, inbound marketing programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG’s creative marketing portfolio.