The Science of Brands on Instagram [Infographic]

While Instagram appears to be about posting artful images, there’s actually a science to using Instagram in social media marketing that savvy brands have learned and it’s led them to greater engagement. To uncover the secrets of this science, Kissmetrics created an infographic that tracks the time-tested tactics that have helped numerous brands get engagement down to a science. Kissmetrics.com posted this graphic, and it’s greatest engagement discoveries are all featured below.

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An Analysis of Brand Advantages
Instagram offers many social media marketing benefits for brands, including:

300 million monthly users.
300% user growth over the last two years.
100% organic reach.
Real-time feed display.

Empirical Evidence on Engagement
Instagram can help a brand gain a huge following and high follower engagement. According to the infographic, brands have experienced the following results from their Instagram followings:

26% rise in brand fan bases in the last year.
14% of prestige brands incorporate Instagram user-generated content into their websites.
More than one-third of brands gain above-average engagement by posting 20 or more posts each week.

Methodical Methods for Engagement and E-commerce
Brands use Instagram for both consumer engagement and e-commerce, yet each of these pursuits demands certain tactics for success. The infographic revealed:

To generate engagement:

Include questions in captions to provoke a response.
Use the color green to catch all eyes.

To gain e-commerce:

Create longer descriptions without questions in captions provoke viewer action.
Use the colors yellow and blue to capture more attention.

Theories on the Prime Times to Post
Timing really matters when a brand is posting on Instagram to generate engagement. Posting on certain days of the week and specific hours of the day can have a major affect on engagement rates, as shown below:

Content posted on Wednesdays receives the highest level of engagement.
Posts on Thursdays, Tuesdays, and Fridays follow behind with slightly lower engagement.
Monday’s posts have the lowest engagement rates.
Posting at 2:00 a.m., 6:00 a.m., 5:00 p.m., and 10:00 p.m. generates the highest engagement rates.

Uncover the power of social media marketing for your brand. Contact MDG today at 561-338-7797 or visit www.mdgsolutions.com.

MDG is a full-service advertising agency and one of Florida’s top branding firms. With offices in Boca Raton and New York City, MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile marketing, email marketing, media planning and buying, radio and TV advertising, outdoor advertising, newspaper, video marketing, website design and development, content marketing, mobile marketing, social media marketing, and SEO. To discover the latest trends in branding and advertising, contact MDG today at 561-338-7797.

Infographic via KISSmetircs.

Uncover the power of social media marketing for your brand. Contact MDG today at 561-338-7797 or visit www.mdgsolutions.com.