Facebook Broadens its Social Network into a Mobile Ad Network

Facebook is making a major move into mobile advertising by testing a new service that enables the social media network to deliver online ads directly to mobile software apps outside of the network. The service is similar to Google’s AdSense ad network, which delivers ads to third-party websites. But Facebook knows that the mobile market needs that type of network. So the social media giant is adding its advanced targeting technology to that online ad approach and bringing it to mobile devices. While the service is designed to make mobile ads more relevant and help app developers make money, it’s also meant to make Google nervous by challenging their power in the fast-growing mobile ad market. Wired.com featured details on Facebook’s move toward mobile dominance.

Facebook is a digital data goldmine because it collects so much information on users’ online patterns and preferences. This gives them the power to target ads and offers much more effectively for better results and revenue. And now they’re offering that targeting insight to outside mobile apps.

Facebook has always planned to produce an online ad network like AdSense. But the social media network realized that making one for mobile was a prime opportunity to capture the mobile ad market before Google, as well as regain the ground they had lost to Google and Apple in their initial hesitance to embrace the mobile market.

“We’ll be extending Facebook’s rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps,” explained Sriram Krishnan, a member of Facebook’s mobile and ad platform team. “We faced some unique challenges when we first integrated ads into the Facebook mobile experience and we believe we’re now well positioned to help other mobile apps.”

Keep up with where mobile advertising going. Contact MDG today at 561-338-7797 or visit www.mdgsolutions.com.

MDG is a full-service advertising agency and one of Florida’s top branding firms. With offices in Boca Raton and New York City, MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile advertising, email marketing, media planning and buying, TV and radio, outdoor advertising, newspaper, video marketing, Web design and development, content marketing, social media marketing, and SEO. To discover the latest trends in advertising and branding, contact MDG today at 561-338-7797.