Carls Patio Brings MDG to the Table for Major Marketing Push

In Addition to Its Full-Service Marketing Partnership with Carls Patio, MDG Will Create an Identity System and Brand Platform for the Recently Launched Fifth & Shore Line

BOCA RATON, Fla.–(BUSINESS WIRE)–MDG, a full-service Florida advertising agency with offices in Boca Raton and New York, today announced that it has been selected as agency of record for Carls Patio, a member of the nation’s premier patio furniture retail group. One of the agency’s first assignments is to create an identity system and brand platform for the recently launched Fifth & Shore line, a signature concept the retailer hopes will revolutionize the industry.

MDG will be responsible for all creative services, media planning and buying, digital strategy, SEO, and social media for the company’s 12 Florida stores, as well as the California-based Berks Patio stores and the company’s e-commerce site, www.PatioFurniture.com, the leading new patio furniture website in the world.

According to Michael Del Gigante, president and creative director of MDG, “Our 360° approach to marketing was the perfect fit for Carls Patio, as they define and integrate multiple brands under a unified voice. It was a complex challenge, but we presented multiple solutions, and the chemistry was right.”

Paul Otowchits, chief operating officer of Carls Patio, agrees. “We were impressed by the depth of understanding MDG gained in such a short time. The solutions they presented demonstrated their insight into our industry and showcased the unique capabilities they could contribute toward attaining our diverse marketing objectives.”

Carls Patio has served Florida since 1993 and currently has 19 stores in Florida and California. The Casual Furniture industry has rated Carls Patio as one of the top five outdoor furniture store chains for each of the last 15 years.

Founded in 1999, MDG has established a leading reputation for developing targeted and integrated 360° marketing solutions. The agency’s fast growth directly results from its solid branding and media-buying strategies, award-winning creative, innovative Web design and development, as well as effective digital and social media marketing. The list of those benefiting from a competitive advantage developed by MDG includes: The Breakers Palm Beach, Dental Care Alliance, IBM Southeast Employees’ Federal Credit Union, HCA East Florida, The Seagate Hotel and Spa, TooJay’s Gourmet Deli, Boca Raton Museum of Art, Benetrends, South Florida Fair, World Fuel Services, MDVIP, Round Hill Hotel and Villas, Upfront Foods, Signature Consultants, and Max Planck Florida Institute.