5 Insights into Global Social Media in 2012 [Infographic]

Social media has rapidly evolved and is finally being seen by global corporations as a serious marketing tool. Still, the success of social media marketing relies heavily on the proper investment of time and resources to create high-quality digital content. Fortunately, the ongoing process of social media management is becoming much easier and more efficient with the emergence of innovative tools and software that allow companies to leverage social media channels on a global scale. Recently, Burson-Marsteller conducted a study that provided a closer look at how businesses and brands are becoming increasingly involved in social media. The results were compiled into an interesting infographic that Jeff Bullas posted on his highly informative website, jeffbullas.com.

The infographic highlights the five key insights gleaned from the social media study, which include the millions of monthly social media mentions for the largest global companies, as well as the major momentum behind the corporate use of YouTube and the increasing incidence of companies having multiple social media accounts to better target their audiences. For a better grasp of the top five findings among corporate global social media usage, check out the following infographic.

Infographic by Burson-Marsteller

To learn more about the power a creative infographic can bring to your social media marketing strategy, contact MDG today at 561-338-7797 or visit www.mdgsolutions.com.

MDG, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, Web design and development, infographic development, mobile marketing, email marketing, social media marketing, and search engine optimization (SEO).