5 Factors Aiming to Redefine Ad Retargeting in 2014

As retargeting becomes more popular and prevalent, everyone is focused on its future as marketers search for new ways to leverage its power. To give you the inside track on this tracking trend, ClickZ.com predicted what will lead to its evolution.

1. Mobile Retargeting Will Move More Mainstream – Mobile devices now comprise nearly one-quarter of all traffic to e-commerce sites worldwide and that number is sure to soar as smartphones and tablets continue to take over the world. As a result, mobile advertising technology has rapidly evolved to capture these consumers. This has led to the rise of retargeting, which has proven extremely effective at re-engaging visitors to a company’s digital properties. In 2014, retargeting will continue to reign as more and more advertising and branding experts discover its ability to tap and track prospective customers.

2. New Tracking Methods Will Cause Cookies to Crumble – Since identifying users across platforms and devices will be a major marketing tool in the coming years, expect to see exciting new alternatives to cookie-based tracking. These advanced approaches will improve advertisers’ ability to gauge product interest, as well as organize messages across devices, and respond to conversions in real-time.

3. Facebook Exchange Will Convert More Marketers – Facebook Exchange (FBX) has already made a big impression by adding substantially to impression volumes for advertisers. As more and more millennials make social networking a way of life, marketers will realize that the key to converting these consumers will be serving dynamic ads based on user preference via high-visibility social media space. And that’s the beauty of Facebook Exchange.

4. E-Commerce Will Pay Off in Emerging Markets – With countries like China, Japan, and Indonesia driving maximum growth and sales in global e-commerce, these markets will go from emerging to enormous in 2014. This will lead the market’s advertisers to adopt and adapt retargeting methods to maximize their reach.

5. More Industries Will Focus on Retargeting – Since retargeting has proven its power for B2C brands in e-commerce and online travel, its appeal will extend to other industries like insurance, financial, and automotive. And B2B brands will start embracing the method more as marketers realize how it leads to better branding awareness and product promotion.

As we embark on 2014, retargeting is poised to prosper as new technology, countries, and industries convert to its marketing magic.

See what’s making an impact on advertising. Contact MDG today at 561-338-7797, or visit www.mdgsolutions.com.

MDG is a full-service advertising agency and one of Florida’s top branding firms. With offices in Boca Raton, FL and New York, NY, MDG’s core capabilities include branding, logo design, digital marketing, print advertising, email marketing, media planning and buying, TV and radio, outdoor, newspaper, video marketing, Web design and development, infographic development, content marketing, mobile marketing, social media marketing, and SEO. To learn more about ad retargeting, contact MDG today at 561-338-7797. Check out MDG’s infographic “A Marketer’s Guide to Retargeting on Facebook.”