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3 Things Every CEO Should Do to Succeed on Social Media [Infographic]

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Social networks have become central to the lives of many consumers, yet many chief executives aren’t engaging with them deeply.

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A recent study of Fortune 500 CEOs found that 61% have no public-facing social media presence. Moreover, of those leaders who are present, 70% have accounts on only one network.

This is a major missed opportunity. Some 64% of Americans say they like it when CEOs engage on social media because it helps them to better understand businesses, and 54% believe that executives who engage on social media are more trustworthy.

In other words, it’s time for CEOs to dive into social media fully. So, where’s the best place to start? Which networks are the right ones to focus on? What are the keys to connecting deeply with audiences?

To find out, check out MDG’s new infographic, 3 Things Every CEO Should Do to Succeed on Social Media. It highlights key approaches that every leader can employ to increase the effectiveness of their social media efforts.

The areas covered include:

  • Starting with LinkedIn: The business network is the most popular with CEOs for a good reason; find out how to make the most of your profile and optimize your presence.
  • Picking other networks-and sticking with it: CEOs can’t be on every network outside of LinkedIn, but they should be on some; learn how to determine which are the right ones for you.
  • Avoiding being boring: Social posts from CEOs are often dull, despite the executives being personally engaging; find out how to avoid this huge pitfall.

To learn more, check out 3 Things Every CEO Should Do to Succeed on Social Media.

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MDG, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top hospitality marketing companies and branding firms. MDG’s core capabilities include advertising, branding, logo design, creative, infographic development, digital marketing, creative media planning and buying, radio and TV advertising, website design and development, email marketing, mobile marketing, content marketing, social media marketing, and SEO. To stay on top of the latest trends in travel marketing and advertising, contact MDG today at 561-338-7797 or visit www.mdgsolutions.com.